{"id":4164,"date":"2021-02-01T16:34:06","date_gmt":"2021-02-01T15:34:06","guid":{"rendered":"\/clg-mornedesesses\/?p=4164"},"modified":"2021-03-23T22:16:05","modified_gmt":"2021-03-23T21:16:05","slug":"%e2%80%8b-detournement-de-limage-de-lart-a-la-publicite","status":"publish","type":"post","link":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/?p=4164","title":{"rendered":"\u200b\u00ab\u00a0D\u00e9tournement de l&rsquo;image\u00a0: De l&rsquo;art \u00e0 la publicit\u00e9. \u00bb"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4168\" src=\"\/clg-mornedesesses\/wp-content\/uploads\/sites\/61\/2021\/02\/20201218_083301.jpg\" alt=\"\" width=\"3472\" height=\"3472\" \/><\/div>\n<div>Les \u00e9l\u00e8ves de 4\u00e8me ont travaill\u00e9 sur l&rsquo;affiche publicitaire et le d\u00e9tournement de l&rsquo;image en arts plastiques.<\/div>\n<div>Par des moyens techniques et en utilisant les \u00e9l\u00e9ments qui composent une affiche (slogan, visuel, logo, composition&#8230;), les \u00e9l\u00e8ves ont d\u00e9tourn\u00e9 la reproduction en noir et blanc de l&rsquo;\u0153uvre de Vermeer,\u00a0La jeune fille \u00e0 la perle\u00a0(vers 1665) . Ainsi, le portrait de cette jeune fille \u00e9tait la figurante de leur affiche publicitaire. Ils ont \u00e9t\u00e9 \u00e9valu\u00e9s sur la composition, le choix du produit de consommation et du logo existants ou non et l&rsquo;originalit\u00e9 du slogan.<\/div>\n<div>Il y a une autre \u0153uvre de Vermeer, qui a \u00e9t\u00e9 utilis\u00e9e pour la marque La laiti\u00e8re de Nestl\u00e9,\u00a0La laiti\u00e8re, peinte en 1658.<\/div>\n<div>L&rsquo;objectif de ce travail \u00e9tait de montrer que la publicit\u00e9 et l&rsquo;art sont compl\u00e9mentaires. Certaines publicit\u00e9s utilisent des \u0153uvres connues dans le marketing pour vendre leurs produits. Ce qui permet d&rsquo;avoir un c\u00f4t\u00e9 cr\u00e9atif et augmente leur qualit\u00e9 d&rsquo;image.<\/div>\n<div>\u200b<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9l\u00e8ves de 4\u00e8me ont travaill\u00e9 sur l&rsquo;affiche publicitaire et le d\u00e9tournement de l&rsquo;image en arts plastiques. Par des moyens techniques et en utilisant les \u00e9l\u00e9ments qui composent une affiche (slogan, visuel, logo, composition&#8230;), les \u00e9l\u00e8ves ont d\u00e9tourn\u00e9 la reproduction &hellip; <a href=\"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/?p=4164\">Continuer la lecture <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":150,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4164","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"_links":{"self":[{"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=\/wp\/v2\/posts\/4164","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=\/wp\/v2\/users\/150"}],"replies":[{"embeddable":true,"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4164"}],"version-history":[{"count":1,"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=\/wp\/v2\/posts\/4164\/revisions"}],"predecessor-version":[{"id":4196,"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=\/wp\/v2\/posts\/4164\/revisions\/4196"}],"wp:attachment":[{"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4164"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4164"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/site.ac-martinique.fr\/clg-mornedesesses\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4164"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}